McDonald’s: Customers Reject Fake Meat Burgers



McDonald’s has decided not to bring back its fake-meat McPlant burger after disappointing test results in San Francisco and Dallas. Joe Erlinger, McDonald’s U.S. president, revealed this at the Wall Street Journal Global Food Forum, stating the burger didn’t succeed in either market. 

He emphasized that American consumers aren’t looking for plant-based options at McDonald’s and prefer items like french fries, $5 meal deals, and fresh sandwiches instead. 

While plant-based items are off the menu for now, Erlinger hinted salads could return if demand picks up. McDonald’s is focusing on chicken due to high demand, selling more chicken than beef currently. They’re banking on new deals like a $5 bundle and free french fries on Fridays to lure back customers amid inflation challenges. 

 

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